{"id":216,"date":"2026-01-27T16:18:16","date_gmt":"2026-01-27T10:48:16","guid":{"rendered":"https:\/\/prodigypro.co.in\/blog\/?p=216"},"modified":"2026-01-27T16:21:52","modified_gmt":"2026-01-27T10:51:52","slug":"what-is-an-asset-management-company","status":"publish","type":"post","link":"https:\/\/prodigypro.co.in\/blog\/what-is-an-asset-management-company\/","title":{"rendered":"What is an Asset Management Company?"},"content":{"rendered":"\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/prodigypro.co.in\/blog\/wp-content\/uploads\/2026\/01\/Asset-Management-Company-1024x576.webp\" alt=\"Asset Management Company\" class=\"wp-image-217\" srcset=\"https:\/\/prodigypro.co.in\/blog\/wp-content\/uploads\/2026\/01\/Asset-Management-Company-1024x576.webp 1024w, https:\/\/prodigypro.co.in\/blog\/wp-content\/uploads\/2026\/01\/Asset-Management-Company-300x169.webp 300w, https:\/\/prodigypro.co.in\/blog\/wp-content\/uploads\/2026\/01\/Asset-Management-Company-768x432.webp 768w, https:\/\/prodigypro.co.in\/blog\/wp-content\/uploads\/2026\/01\/Asset-Management-Company-1536x864.webp 1536w, https:\/\/prodigypro.co.in\/blog\/wp-content\/uploads\/2026\/01\/Asset-Management-Company-2048x1152.webp 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_80 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/prodigypro.co.in\/blog\/what-is-an-asset-management-company\/#Asset_Management_Company\" >Asset Management Company<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/prodigypro.co.in\/blog\/what-is-an-asset-management-company\/#First_forget_the_complicated_definition\" >First, forget the complicated definition<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/prodigypro.co.in\/blog\/what-is-an-asset-management-company\/#Why_AMCs_exist_in_the_first_place\" >Why AMCs exist in the first place<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/prodigypro.co.in\/blog\/what-is-an-asset-management-company\/#What_actually_happens_after_you_invest\" >What actually happens after you invest?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/prodigypro.co.in\/blog\/what-is-an-asset-management-company\/#Who_runs_an_Asset_Management_Company\" >Who runs an Asset Management Company?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/prodigypro.co.in\/blog\/what-is-an-asset-management-company\/#Is_your_money_safe_with_an_Asset_Management_Company\" >Is your money safe with an Asset Management Company?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/prodigypro.co.in\/blog\/what-is-an-asset-management-company\/#How_AMCs_earn_money\" >How AMCs earn money<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/prodigypro.co.in\/blog\/what-is-an-asset-management-company\/#Why_the_AMC_matters_more_than_most_people_realise\" >Why the AMC matters more than most people realise<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/prodigypro.co.in\/blog\/what-is-an-asset-management-company\/#Conclusion\" >Conclusion<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/prodigypro.co.in\/blog\/what-is-an-asset-management-company\/#Is_an_AMC_the_same_thing_as_a_mutual_fund\" >Is an AMC the same thing as a mutual fund?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/prodigypro.co.in\/blog\/what-is-an-asset-management-company\/#Can_an_AMC_misuse_or_run_away_with_my_money\" >Can an AMC misuse or run away with my money?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/prodigypro.co.in\/blog\/what-is-an-asset-management-company\/#If_a_fund_gives_good_returns_does_that_mean_the_AMC_is_good\" >If a fund gives good returns, does that mean the AMC is good?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/prodigypro.co.in\/blog\/what-is-an-asset-management-company\/#Do_I_need_to_track_what_the_AMC_is_doing_every_day\" >Do I need to track what the AMC is doing every day?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/prodigypro.co.in\/blog\/what-is-an-asset-management-company\/#Why_do_advisors_focus_so_much_on_AMC_quality\" >Why do advisors focus so much on AMC quality?<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Asset_Management_Company\"><\/span>Asset Management Company<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Most people investing in mutual funds know the fund name. Very few know who is actually handling their money every single day.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">You don\u2019t need to know everything to invest.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">However, it becomes important to understand the <strong>Asset Management Company (AMC)<\/strong> because it gives you clarity. And clarity changes how you invest, how you react to markets, and how confident you feel during ups and downs.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">So let\u2019s talk about AMCs, not like a finance textbook, but like a normal conversation.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"First_forget_the_complicated_definition\"><\/span><strong>First, forget the complicated definition<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">An Asset Management Company is simply a professional organisation that manages money for investors.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">That\u2019s it.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">When you invest in a mutual fund, you\u2019re not personally choosing which shares to buy or sell. You\u2019re trusting a team to do that work for you. That team sits inside an Asset Management Company.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">They make the decisions.<br>They follow a strategy.<br>They are accountable for how your money is handled.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Why_AMCs_exist_in_the_first_place\"><\/span><strong>Why AMCs exist in the first place<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Let\u2019s be honest, investing looks easy only from the outside.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Markets move daily. News changes sentiment. One bad decision can undo years of effort. Most people don\u2019t have the time, emotional control, or technical knowledge to deal with this consistently.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">So instead of doing everything alone, investors pool their money and let professionals manage it.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_actually_happens_after_you_invest\"><\/span><strong>What actually happens after you invest?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Once your money enters a mutual fund:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>It gets combined with money from other investors<\/li>\n\n\n\n<li>A defined investment strategy is followed<\/li>\n\n\n\n<li>Fund managers decide where to invest<\/li>\n\n\n\n<li>Risk is spread across companies and sectors<\/li>\n\n\n\n<li>Everything is monitored regularly<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Who_runs_an_Asset_Management_Company\"><\/span><strong>Who runs an Asset Management Company?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">People often think one star fund manager runs the show. That\u2019s not how it works.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">An Asset Management Company is a team effort.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">There are:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Fund managers making final calls<\/li>\n\n\n\n<li>Analysts researching companies<\/li>\n\n\n\n<li>Risk teams checking exposure<\/li>\n\n\n\n<li>Compliance teams ensure rules are followed<\/li>\n\n\n\n<li>Operations teams handling execution and reporting<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">This structure exists to reduce dependency on one person and to keep decisions balanced.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Is_your_money_safe_with_an_Asset_Management_Company\"><\/span><strong>Is your money safe with an Asset Management Company?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">This is a question almost every first-time investor asks, and rightly so.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Your money is <strong>not kept directly by the Asset Management Company<\/strong>. There are separate custodians and trustees involved whose only job is to ensure investor protection.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This separation is intentional. It adds checks and balances and prevents misuse.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Mutual funds are among the most regulated investment products in India, and AMCs have to operate within strict boundaries.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_AMCs_earn_money\"><\/span><strong>How AMCs earn money<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">AMCs earn through a small fee called an expense ratio, which is a percentage of the total assets under management. This covers research, fund management, operations, and compliance.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">You don\u2019t pay this separately. It\u2019s adjusted internally.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">What matters more than the fee is <strong>how responsibly the Asset Management Company works for it<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For example, if a mutual fund has an expense ratio of 1 per cent and you invest Rs 50,000, the AMC charges Rs 50 annually.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Why_the_AMC_matters_more_than_most_people_realise\"><\/span><strong>Why the AMC matters more than most people realise<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Many investors chase the \u201ctop-performing fund\u201d without asking who is managing it and how.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Returns change. Market phases change.<br>But a good AMC\u2019s investment discipline usually doesn\u2019t.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">We\u2019ve seen this across market cycles. Funds managed by Asset Management Companies with clear processes tend to handle volatility better, not because they predict markets, but because they respect risk.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">That thinking flows directly into Prodigy Pro\u2019s philosophy:<br><strong>process first, patience second, returns later.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Also, check &#8211; <a href=\"https:\/\/prodigypro.co.in\/blog\/the-dark-side-of-mutual-funds\/\">The Dark Side of Mutual Funds<\/a><\/strong><\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span><strong>Conclusion<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">You don\u2019t need to track AMCs daily.<br>But you should know who is managing your money.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Because when markets fall, and they always do at some point, understanding the system helps you stay calm instead of reacting emotionally.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">And staying calm is half the battle in investing.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>CTA&nbsp;<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Please share your thoughts on this post by leaving a reply in the comments section. Contact us via phone, WhatsApp, or email to learn more about mutual funds, or visit our website, <a href=\"https:\/\/prodigypro.co.in\/\"><strong>Prodigy Pro<\/strong><\/a>. Alternatively, you can download the <a href=\"https:\/\/play.google.com\/store\/apps\/details?id=com.bfc_mf.prodigy_app&amp;pcampaignid=web_share\" target=\"_blank\" rel=\"noopener\"><strong>Prodigy Pro app<\/strong><\/a> to start investing today!<\/p>\n\n\n<div ><style>#sp-ea-215 .spcollapsing { height: 0; overflow: hidden; transition-property: height;transition-duration: 300ms;}#sp-ea-215.sp-easy-accordion>.sp-ea-single {margin-bottom: 10px; border: 1px solid #e2e2e2; }#sp-ea-215.sp-easy-accordion>.sp-ea-single>.ea-header a {color: #ffffff;}#sp-ea-215.sp-easy-accordion>.sp-ea-single>.sp-collapse>.ea-body {background: #fff; color: #444;}#sp-ea-215.sp-easy-accordion>.sp-ea-single {background: #7c8cff;}#sp-ea-215.sp-easy-accordion>.sp-ea-single>.ea-header a .ea-expand-icon { float: left; color: #444;font-size: 16px;}<\/style><div id=\"sp_easy_accordion-1769506498\"><div id=\"sp-ea-215\" class=\"sp-ea-one sp-easy-accordion\" data-ea-active=\"ea-click\" data-ea-mode=\"vertical\" data-preloader=\"\" data-scroll-active-item=\"\" data-offset-to-scroll=\"0\"><div class=\"ea-card ea-expand sp-ea-single\"><h3 class=\"ea-header\"><span class=\"ez-toc-section\" id=\"Is_an_AMC_the_same_thing_as_a_mutual_fund\"><\/span><a class=\"collapsed\" id=\"ea-header-2150\" role=\"button\" data-sptoggle=\"spcollapse\" data-sptarget=\"#collapse2150\" aria-controls=\"collapse2150\" href=\"#\" aria-expanded=\"true\" tabindex=\"0\"><i aria-hidden=\"true\" role=\"presentation\" class=\"ea-expand-icon eap-icon-ea-expand-minus\"><\/i> Is an AMC the same thing as a mutual fund?<\/a><span class=\"ez-toc-section-end\"><\/span><\/h3><div class=\"sp-collapse spcollapse collapsed show\" id=\"collapse2150\" data-parent=\"#sp-ea-215\" role=\"region\" aria-labelledby=\"ea-header-2150\"> <div class=\"ea-body\"><p><span style=\"font-weight: 400\">Not exactly. A mutual fund is the product you invest in. An AMC is the company that manages that product. Think of the mutual fund as the vehicle and the AMC as the driver behind it.<\/span><\/p><\/div><\/div><\/div><div class=\"ea-card sp-ea-single\"><h3 class=\"ea-header\"><span class=\"ez-toc-section\" id=\"Can_an_AMC_misuse_or_run_away_with_my_money\"><\/span><a class=\"collapsed\" id=\"ea-header-2151\" role=\"button\" data-sptoggle=\"spcollapse\" data-sptarget=\"#collapse2151\" aria-controls=\"collapse2151\" href=\"#\" aria-expanded=\"false\" tabindex=\"0\"><i aria-hidden=\"true\" role=\"presentation\" class=\"ea-expand-icon eap-icon-ea-expand-plus\"><\/i> Can an AMC misuse or run away with my money?<\/a><span class=\"ez-toc-section-end\"><\/span><\/h3><div class=\"sp-collapse spcollapse \" id=\"collapse2151\" data-parent=\"#sp-ea-215\" role=\"region\" aria-labelledby=\"ea-header-2151\"> <div class=\"ea-body\"><p><span style=\"font-weight: 400\">No. Your money is not directly held by the AMC. It is monitored by trustees and custodians, and AMCs operate under strict SEBI regulations. There are multiple checks in place to protect investors.<\/span><\/p><\/div><\/div><\/div><div class=\"ea-card sp-ea-single\"><h3 class=\"ea-header\"><span class=\"ez-toc-section\" id=\"If_a_fund_gives_good_returns_does_that_mean_the_AMC_is_good\"><\/span><a class=\"collapsed\" id=\"ea-header-2152\" role=\"button\" data-sptoggle=\"spcollapse\" data-sptarget=\"#collapse2152\" aria-controls=\"collapse2152\" href=\"#\" aria-expanded=\"false\" tabindex=\"0\"><i aria-hidden=\"true\" role=\"presentation\" class=\"ea-expand-icon eap-icon-ea-expand-plus\"><\/i> If a fund gives good returns, does that mean the AMC is good?<\/a><span class=\"ez-toc-section-end\"><\/span><\/h3><div class=\"sp-collapse spcollapse \" id=\"collapse2152\" data-parent=\"#sp-ea-215\" role=\"region\" aria-labelledby=\"ea-header-2152\"> <div class=\"ea-body\"><p><span style=\"font-weight: 400\">Not always. Short-term returns can happen by chance. A good AMC is one that follows a clear process and manages risk well across different market cycles, not just during good times.<\/span><\/p><\/div><\/div><\/div><div class=\"ea-card sp-ea-single\"><h3 class=\"ea-header\"><span class=\"ez-toc-section\" id=\"Do_I_need_to_track_what_the_AMC_is_doing_every_day\"><\/span><a class=\"collapsed\" id=\"ea-header-2153\" role=\"button\" data-sptoggle=\"spcollapse\" data-sptarget=\"#collapse2153\" aria-controls=\"collapse2153\" href=\"#\" aria-expanded=\"false\" tabindex=\"0\"><i aria-hidden=\"true\" role=\"presentation\" class=\"ea-expand-icon eap-icon-ea-expand-plus\"><\/i> Do I need to track what the AMC is doing every day?<\/a><span class=\"ez-toc-section-end\"><\/span><\/h3><div class=\"sp-collapse spcollapse \" id=\"collapse2153\" data-parent=\"#sp-ea-215\" role=\"region\" aria-labelledby=\"ea-header-2153\"> <div class=\"ea-body\"><p><span style=\"font-weight: 400\">No. That\u2019s the whole point of investing through mutual funds. Once you\u2019ve chosen the right fund and AMC, your job is mainly to stay invested and review periodically\u2014not react daily.<\/span><\/p><\/div><\/div><\/div><div class=\"ea-card sp-ea-single\"><h3 class=\"ea-header\"><span class=\"ez-toc-section\" id=\"Why_do_advisors_focus_so_much_on_AMC_quality\"><\/span><a class=\"collapsed\" id=\"ea-header-2154\" role=\"button\" data-sptoggle=\"spcollapse\" data-sptarget=\"#collapse2154\" aria-controls=\"collapse2154\" href=\"#\" aria-expanded=\"false\" tabindex=\"0\"><i aria-hidden=\"true\" role=\"presentation\" class=\"ea-expand-icon eap-icon-ea-expand-plus\"><\/i> Why do advisors focus so much on AMC quality?<\/a><span class=\"ez-toc-section-end\"><\/span><\/h3><div class=\"sp-collapse spcollapse \" id=\"collapse2154\" data-parent=\"#sp-ea-215\" role=\"region\" aria-labelledby=\"ea-header-2154\"> <div class=\"ea-body\"><p><span style=\"font-weight: 400\">Because products can change, but philosophy doesn\u2019t. A strong AMC with a disciplined approach usually handles volatility better, which matters more than chasing the highest return in one year.<\/span><\/p><\/div><\/div><\/div><\/div><\/div><\/div>\n\n\n<p class=\"wp-block-paragraph\"><strong>Disclaimer \u2013<\/strong> This article is for educational purposes only and does not intend to substitute expert guidance. Mutual fund investments are subject to market risks. Please read the scheme-related document carefully before investing.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Asset Management Company Most people investing in mutual funds know the fund name. Very few know who is actually handling their money every single day. You don\u2019t..<\/p>\n","protected":false},"author":1,"featured_media":217,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[208,213,211,210,206,212,207,214,215,209],"class_list":["post-216","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","tag-amc-full-form","tag-amc-vs-mutual-fund","tag-asset-management-company-definition","tag-asset-management-company-in-india","tag-asset-management-company-meaning","tag-functions-of-asset-management-company","tag-how-asset-management-companies-work","tag-mutual-fund-amc","tag-portfolio-management-company","tag-role-of-asset-management-company"],"_links":{"self":[{"href":"https:\/\/prodigypro.co.in\/blog\/wp-json\/wp\/v2\/posts\/216","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/prodigypro.co.in\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/prodigypro.co.in\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/prodigypro.co.in\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/prodigypro.co.in\/blog\/wp-json\/wp\/v2\/comments?post=216"}],"version-history":[{"count":2,"href":"https:\/\/prodigypro.co.in\/blog\/wp-json\/wp\/v2\/posts\/216\/revisions"}],"predecessor-version":[{"id":219,"href":"https:\/\/prodigypro.co.in\/blog\/wp-json\/wp\/v2\/posts\/216\/revisions\/219"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/prodigypro.co.in\/blog\/wp-json\/wp\/v2\/media\/217"}],"wp:attachment":[{"href":"https:\/\/prodigypro.co.in\/blog\/wp-json\/wp\/v2\/media?parent=216"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/prodigypro.co.in\/blog\/wp-json\/wp\/v2\/categories?post=216"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/prodigypro.co.in\/blog\/wp-json\/wp\/v2\/tags?post=216"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}